It's critical that civil society believes that the news media serves their interest because public confidence is the cornerstone of trustworthy journalism. This is particularly important because in recent history, especially during the 2021 national unrest, large sections of the news media went disturbingly quiet, thereby abandoning their public mandate to reflect society to itself.
That lesson reminds the Swaziland Editors Forum to the vital role of the media to dedicate efforts to preserving and promoting public trust in the media and in the credibility of the information it disseminates be it on print, broadcast radio or TV or their online platforms, and ensuring that it sets the benchmark for accuracy, truth, timelines and public interest.
As an organization dedicated to quality service, we support the news industry by facilitating continuous learning and professional engagements that contribute to effective leadership for authentic media products that inform, educate and continuously push the boundaries to effect the promises to democratic governance and transparent leadership enshrined in our constitution.